Real Madrid, New York Yankees, the All Blacks. Every sport has a team that represents the pinnacle. A team that elevates the sport to new levels, redefines what excellence means, and in doing so becomes a globally-known brand that often transcends the sport itself.

In the world of motorsport, that team is Honda.

So when SKDA inked a historic partnership with the Honda HRC Progressive for the 2026 race season & beyond, we had to bring that same level of excellence to the marketing arena. A press-release wouldn’t cut it - we wanted to create a narrative of how this partnership came to fruition, and articulate the shared values of both brands. Performance, boundary-pushing innovation and the relentless pursuit of excellence.

Check out the launch video below, and click through to the landing page to find out more.